Luxury in Every Spritz.
Functional Fragrance
The science behind them is hazy, but "functional fragrances," like this woodsy scent from The Nue Co. that claims to soothe the mind, are seeing a rise "We’ll continue to see the rise of the functional fragrance movement as the next big perfume trend, where fragrance isn't just about smelling good but is scientifically designed to be a powerful catalyst for feeling good," predicts Johnston.